White Rabbit

In 1967-1968, a small group of talented people in the San Francisco Bay Area came together to form a short-lived but highly inventive poster and notecard company, East Totem West. Its founder, Joseph McHugh, took the poster -- heretofore used primarily as a travel enticement or concert announcement -- to a new, revolutionary place: the poster as art. East Totem West's posters and notecards sold by the thousands to the growing generation of hippies, free thinkers, bohemians, and individualists who were thriving in San Francisco and had begun to find themselves all over America. This book tells the story of the rise and fall of the company and brings together for the first time the now-legendary works of the East Totem West artists. Read Less

https://www.alibris.com/search/books/isbn/9780764900112

1st Ed

catalog raisonne of the psychedelic poster art produced by Berkeley's East-Totem West